SEOFOMO Survey Highlights AI as a Core Strategy for Ecommerce Success in 2025

We are in 2025 where platforms like ChatGPT are coming with their latest updates, and we content creators are leveraging that technology to make our works easier. The scenario is no different for SEOs and leaders of Ecommerce Businesses.

According to Aleyda Solís’s Ecommerce SEO in 2025 Survey by SEOFOMO, conducted/polled amongst 200+ ecommerce SEOs and website owners are highlighting that leaders and SEO are taking advantage of AI to streamline operations, improve user engagement, and stay competitive in the time where everyday is a day of innovation and advancement.

The industry is continuously working towards modern advancement and preparing itself around automation, data-driven decision-making, and algorithmic accuracy. Instead of avoiding this advancement as a threat to replacing human expertise, they are taking AI as a powerful ally.

The areas where they are implementing AI are:

• Content Creation
• Technical SEO
• Conversion Optimization
• Customer Support

AIContent Creation 

One of the most notable findings of the SEOFOMO survey is the extent to which AI is being deployed to create content across ecommerce websites. The majority of respondents reported using AI tools to assist in drafting product descriptions, blog articles, metadata, and promotional text.

For businesses managing extensive product inventories, maintaining up-to-date and optimized content has long been a challenge. AI now offers an efficient way to address this, enabling marketing teams to generate first drafts, refine tone, ensure keyword alignment, and even test variations at a pace human teams alone could not match.

The survey also suggests that AI-generated content is not confined to lower-tier writing tasks. Respondents highlighted their use of AI for content ideation, research synthesis, and search intent matching, underscoring its role as both a creative assistant and a technical partner.

AI For Technical SEO Workflows

Beyond content, the survey reveals that AI is increasingly embedded in the technical backbone of ecommerce sites. Respondents identified a range of AI-powered tools being used for site audits, broken link detection, and performance monitoring.

Where traditional site health checks were often limited to scheduled audits, AI is now enabling continuous, real-time technical oversight. Machine learning models can identify crawling inefficiencies, flag potential ranking drops, and suggest optimizations before issues result in measurable traffic losses.

This level of proactive monitoring not only reduces manual workload but also gives businesses a competitive edge in maintaining search visibility, particularly as search engine algorithms evolve more rapidly and in more sophisticated ways.

AI Boosts Conversion Optimization

Artificial Intelligence is also reshaping how ecommerce businesses approach conversion rate optimization. Rather than relying solely on historical data or traditional A/B testing, companies are now applying AI to analyze real-time user behavior and dynamically adjust on-site elements.

The survey highlights AI-driven personalization as one of the most impactful applications. From changing product recommendations and page layouts to adjusting marketing banners and even search results, AI allows businesses to create adaptive experiences tailored to each individual visitor.

Respondents reported that this approach is helping increase engagement and conversions, suggesting that AI’s role extends beyond attracting visitors to ensuring that visits result in sales.

Strategic Shift: AI as a Business Partner

A particularly significant insight from the SEOFOMO survey is the strategic mindset with which businesses are approaching AI. Far from being treated as a temporary trend or a cost-cutting tool, AI is now viewed as an essential partner in business growth.

Many respondents indicated they are using AI not only for operational tasks but for high-level analysis, including:

• Predictive trend forecasting based on historical and real-time data.
• Competitor monitoring through automated tracking.
• Identification of content gaps and opportunities in search engine results.
• Automated reporting and alert systems for performance deviations.

This evolution signals that ecommerce SEO is transitioning from reactive problem-solving to proactive, AI-augmented strategy development.

The Human Element Remains Critical

Despite the widespread enthusiasm for AI, the survey also revealed a consensus on the continued importance of human oversight. Respondents acknowledged that while AI can assist in generating and optimizing content, human supervision remains essential to ensure that brand voice, factual accuracy, and customer trust are preserved.

Some participants also raised concerns about ethical implications, particularly the need to maintain transparency in disclosing AI-generated or AI-assisted content to users and search engines.

Aleyda Solis: AI Is the New Normal

Commenting on the results, Aleyda Solis emphasized that AI has moved beyond experimentation and has become a defining force in ecommerce SEO strategy.

“The results show that AI has evolved from a curiosity into a strategic advantage,” Solis said in the survey’s summary. “It is helping SEOs and ecommerce businesses achieve scale and precision that would not have been possible through manual methods alone.”

Her assessment reflects a broader trend across the digital marketing ecosystem, as AI becomes increasingly embedded in the core processes of both large and small businesses.

Looking Ahead: AI’s Expanding Influence

The survey points to an industry still in the early stages of fully realizing AI’s potential. As technology continues to evolve, respondents predicted that AI would soon handle even more sophisticated tasks, such as real-time website restructuring, fully automated content lifecycle management, and predictive campaign planning.

This shift could eventually see AI systems operating in the background of ecommerce platforms, continuously optimizing for both human and search engine audiences without the need for manual intervention.

For now, one thing is clear: ecommerce businesses that integrate AI thoughtfully into their workflows are better positioned to adapt to the demands of modern search engines, customer expectations, and the pace of digital competition.